The Joe Project
Some content work I’ve created to promote 'Call Me Joe', a new science fiction novel by Martin Van Es and Andrew Crofts, out 4 June 2020.  

Book Synopsis: The world is on the brink of disaster. The environment, society and mankind itself are facing extreme challenges in a world that is both more connected, and yet more divided than ever before. Fear and confusion seep into all parts of everyday life… now, more than ever, the world needs one voice, one guide… One day the Earth is plunged into darkness and when light appears again so does a man – call him Joe – claiming to be the son of God.

Created during lockdown and based solely on found stock footage to fit the apocalyptic theme, the TV trailer and social films/ads depict scenarios from the book, overlayed with bold powerful copy.

Art Direction | Design | Motion Graphics