Sally Hansen 'Color Therapy'
Color Therapy is a nail polish range which not only features gorgeous colours but also cares for nails. This campaign is based on the idea of indulging and unwinding in your own way - by shutting the bathroom door and having a bathroom 'Therapy' session using Color Therapy. Shot in a gorgeous Victorian location house within an elegant bathroom setting, this campaign consists of mesmerising cinemagraphs as well as a set of product and application stills for use on social media - capturing the indulgent Colour Therapy mood.
From idea inception and concepting straight through to shoot and overseeing production teams, retouchers and other designers whilst doing a huge amount of hands-on work myself - I was the owner of this project.
A series of cinemagraphs promoting different looks as teasers was created to sit on Youtube. Additionally, product stills within the same environment on location were shot to be posted on Instagram.