Real Techniques 'Tool Up'
Real Techniques is a professional beauty tools brand developed by two makeup artists and sisters Samantha and Nicola Chapman. They launched the makeup education focused brand in 2011 and found a huge following of a global female, makeup loving community.
The 'Tool Up' campaign celebrates the heroes of the makeup tool range. YouTube brand videos as well as videos for Instagram were created featuring two major Instagram influencers. I got commissioned to art direct the campaign including branding, conceptual and on-set art direction as well as a creating a set of digital design templates. I also created detailed storyboards and mood boards for the brand video pre live action shoot and did most of the retouch on the stills.
Social assets including a launch video plus product and model shots were created in order to promote the range of beauty tools.
A microsite with product tutorials was launched to educate professional stylists as well as end consumers about the benefits of the new range.