Lil-Lets 'SmartFit"
For the Lil-Lets #tampontruths campaign, two films were created featuring the most popular members of the TOWIE cast to communicate that, contrary to popular belief, not all tampons are the same. The new product range has great new features which no other product in the category does. Inline with the TV campaign I have art directed the branding and digital design for the Lil-Lets online hub. Featuring video content and advise and linking all Lil-Lets social media channels, the hub offers an informative destination for girls.