TSB 'Local Pride' Canvas
The savings bank TSB was built upon the concept and foundation of 'local pride' and enabling local communities. This Facebook canvas ad pays tribute to those who help their local communities and tells their inspiring and empowering stories in a light, editorial way. We follow three different protagonists on their day-to-day mission.
Taking existing content, I have created three canvasses in order to tell each of the compelling stories. I also created/repurposed all additional video/animated content in order to make it come to life.