TSB 'LOCAL PRIDE' CANVAS
The savings bank TSB was built upon the concept and foundation of 'local pride' and enabling local communities. This Facebook canvas ad pays tribute to those who help their local communities and tells their inspiring and empowering stories in a light, editorial way.
Taking existing content, I have made it work and tell it's compelling story within this Facebook canvas. I also created all additional video/animated content in order to make it come to life.