An interactive campaign which really engages female UK teens in a relevant way using their fafourite interaction platform: Facebook. With an app that allows girls to create their own “Hair Monster”, adding their face to a range of frizzy hair styles – it's simple, easy and fun to share with their friends.
The girls were also encouraged to post video tutorials containing the got2B hair care product range and actively participate within the got2B Facebook community. The effect: the new app got 10000 hits on it’s first day.
I was involved into all stages of creative and development. From initial concept development to creation of seasonal redesigns and final asset delivery to the developer Wireworks.
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