Sally Hansen 'Xtreme'
The Xtreme varnish range by Sally Hansen is heavily led by seasonal trends. I have art directed the shots for this Halloween themed creative campaign. The campaign inspires girls to have fun dressing up and to try out more daring, cookie looks during Halloween season. Shot in a studio and simulating a house party setting, the shots feature tropical decor and cheeky poses.

Creative | Art Direction | Design

Photography: David Newby | Styling: Rachel Thomas Davies | Hair & Makeup: Annelie  Bystrom-Turner | Manicure: Kimberley Nkosi