Sally Hansen 'Color Therapy' Campaign
Color Therapy is a nail polish range which not only features gorgeous colours but also cares for nails. Women spend an average of an hour a day primping because it “makes them feel better about themselves”, the campaign therefore is based around the idea of indulging and unwinding in your own way - by shutting the bathroom door and having a bathroom session using Color Therapy.
The campaign is built around three trends and colour palettes - “Better than Bare” (nude shades), “Enchanting Gems” (darker palette) and “Let it Glow” (glam party shades).
Shot in a gorgeous Victorian location house within an elegant bathroom setting, this campaign consists of mesmerising cinemagraphs as well as a set of product and application stills for use on social media - capturing the indulgent Colour Therapy mood.