Sally Hansen 'Chrome' Campaign
To promote the Sally Hansen Chrome effect range, a high shine varnish effect, a range of shots and animated GIFs were created using chrome effect outfits and accessories as well as a studio set covered with special diachroic foil which changes colour depending on which angle it is being lit at.

The campaign is built around the idea that our girl can 'switch on the chrome' and make everything she touches more exciting and colourful.
Art Direction / Concept Design

Photography: David Newby | Styling: Rachel Thomas Davies | Hair & Makeup: Annelie  Bystrom-Turner | Manicure: Kimberley Nkosi