George Home Catalogue
ASDA's home and accessories range George Home was relaunched in Spring/Summer with a new, directional, trend-led catalogue, a fresh take on the website as well as a complete overhaul of online and offline photography. I have art directed a selection of spreads, from initial creative and photography concept to layout and graphic design, including photographic art direction on set. Working with the photographic, set build and styling teams and client on set I ensured that the outcome is up to the highest standards.
Art Direction / Concept Design / Branding / Editorial Design