Photo Credit: Julian Love Photography as part of "The Europeans" series
I am a freelance Integrated Art Director and Designer and I love connecting brands with people. I do this by conceptualising and crafting unique brand campaign creative across multiple platforms.
Born in Russia, raised in Germany and now Londoner by choice, I initially came to London to study a Masters Degree at the London College of Communication and quickly got sucked into London's vibrant advertising industry. For the past decade I have cooperated with various creative agencies, production houses and clients and have successfully led teams on large scale projects from idea inception to art direction on set, right through to final campaign asset design and delivery. My biggest skill is to be able to develop a creative campaign across many different media channels whilst working with various creative talent in crafting high end campaign content. I love the craft and I pride myself in remaining very hands all the way through the creative process.
Graphic Design & Branding
I started my career in Branding and always consider a brand focused approach to design essential. Prior to freelancing I worked full time within the branding and advertising industry for 8+ years on a variety of local and global accounts spanning lifestyle, FMCG, beauty and entertainment. I have worked in larger creative agency set ups as well as within smaller teams client side. Being a big fan of typography and iconography (and certainly due to my German education) I have a great attention to detail when delivering final designs.
Creative & Art Direction
Working as a solo creative or acting as an art director within a creative team, I generate new creative concepts which are well thought through and visually compelling. I can see through the design and art direction of a larger campaign spanning various channels and, as part of the integrated brief, I concept photographic and video shoots and art direct on set. From bigger budget lifestyle shoots to smaller e-commerce still life shoots - I am comfortable to oversee the production and liaise with photographers, set builders, models, stylists and client to ensure that the final shots are spot on.
Digital & Social Design
I design and art direct content for social, online editorial, digital advertising and video/animation. Depending on project size I produce/animate content myself and sometimes I lead teams of designers, art workers, motion artists and developers to ensure a smooth content delivery. I also have a keen interest in user centered design and have just completed a UX Design course at General Assembly, so am also happy to advise on wire framing and UX.
Print Design & Production
From bespoke event invites, brochures and catalogues to newspaper ads and larger size billboards - I design and artwork for print, select stock and liaise with suppliers and printers. As part of a previous full time job I have led a global client account an was responsible for all multi-channel delivery outcomes, so I know how to execute a global print campaign taking in account language specifics and local market aesthetics. I art work and retouch myself or oversee a team of retouchers and art workers on larger scale projects.
"Having worked in the Advertising industry for over 20 years and knowing the value of good people, I think Marina would be a prized asset to any employee lucky enough to have her on their team."
Ed Edwards | Global Creative Director at Spark 44
"Marina came on to work on a large project delivery for us. From day one she exhibited a passion and energy - and good humour - that lasted throughout. She is incredibly diligent, professional and quite frankly excellent. She was wonderful to have at the agency and we would, without a doubt, hire her back in."
Cat Turner | CEO and Co-founder of Cult Ldn
"Marina has a great eye for design and typography and is a very talented Integrated Art Director and Designer. She was a reliable member of my team who was not only good with ideas and concepts but had great attention to detail in delivering finished assets."
Linda Elander | Freelance Creative Director
I have had the pleasure to work with some world known and loved brands within the lifestyle and beauty sectors, ranging from the local pharmacy chain to the luxury jewellery brand. These are just some of my previous clients.